Many people use digital marketing agencies edmonton company and do not know it. This is because these agencies do not often market themselves as such. They are in fact a very commonly used resource in all aspects of online marketing.
In this era of digital Medium, the primary focus seems to be on reaching out to prospective customers via new media, getting their attention, and engaging them. But how exactly does one go ahead with digital marketing and what are the best methods to do so?
People who are aware of what digital marketing is all about might have the answer to this and also the experience gained by trying out various approaches. But what about someone who’s new to this whole idea? What if someone really wants to leverage the advantages that digital presents but doesn’t know how to?
Let us address the three questions – What, Why, and How
What Services Does A Digital Marketing Company Include?
Now that the basic definition of digital marketing is clear, let us get into details of what it includes. “Social” is the magic word that is gaining key prominence whenever someone mentions digital marketing.
Although, Internet is the core medium for digital marketing, there are other mediums as well which are not necessarily driven by the Internet.
In a broader perspective, it includes:
– Search Engine Marketing
– Search Engine Optimization
– Social Media Marketing
– Web Designing & Development
– Web Content Writing & Strategizing
– Paid Search Advertising
– Email Marketing
All of the above when used in a planned way result in better ranking and organic traffic i.e. traffic that comes via unpaid links. At times it is confused with traditional forms of marketing like television, print, and radio. Though the core idea is the same, it follows a totally different process altogether.
One of the most common forms digital marketing agencies take is that of a website design company. Almost every business and many private people have a website of some description. Any one of them that has had the site designed by a professional website designer has made use of digital marketing agencies and did not even know it.
A good website designer will make the job of other types of digital marketing agencies a lot easier. If they are not very good, they will be sworn at by other companies trying to do digital marketing for the website.
Digital marketing agencies are also involved in search engine optimization or SEO. Search engine optimization is done to allow search engine like Google and Yahoo know that the website exists and what it is all about.
A search engine optimization campaign will target selected keywords and try to get the website to appear in the first position for those particular keywords. What keywords you choose and how much it will cost depends on what your business does and how much online competition there is for that keyword.
Another thing these agencies offer is the pay per click campaign. This is a service offered by Google where companies select certain keywords and pay an amount for every time a searcher clicks on their advertisement placed at the top of a page of searches.
This can get very expensive and may not help increase your sales it is done incorrectly. Many people do not even pay any attention to the advertisements at the top of the search listings, but would rather go down the page to find a relevant site.
You can also commission digital marketing agencies to design and place banner advertisements for your company on other websites. This does not necessarily work very well because of a phenomenon called banner blindness. This is when people ignore the banner advertisements on websites completely. So this could also be as nice to have, but expensive method of marketing your products and website.
The last method digital marketing agencies use to promote your website and products is email marketing. This is the process by which a list of email addresses is generated, either from the site itself or bought from a company which specialises in generating email address lists, and then the list is bombarded by emails giving the person information about the products and company funding the campaign.
The problem with this is that the emails often get tagged as spam and your company gets added to the ever growing list of spam mailers. This means that your emails get blocked and your regular customers may not get your emails.
So Why is Digital Marketing Important?
Digital marketing has changed peoples perspective towards marketing. Instead of it being just another “added extra”, it is now an integral part of any business plan. To put it simply, it helps you reach out to more customers, gives them more convenient options to choose from and in turn increases your profits.
Briefly explained, here’s why it is important for you:
Enables you to run targeted and customized campaigns via various mediums
Lets you effectively engage customers across multiple digital channels
Gives you a holistic view of data related to prospective customers via demographics and psychographics
Increases your presence and visibility on social media platforms and search engines
Strengthens your brand awareness
How Will It Help Your Business?
Be it a large retail store or the little store in the neighborhood selling fresh cakes, everyone is realizing the advantages that digital marketing offers and building their online identity. In this age, if you are not leveraging the advantages of digital marketing, then you are surely missing out on something that is really important.
In a nutshell, here’s how it will help your business:
Firstly, it is cost-effective. The amount of money that you spend in running a digital marketing campaign reaps good returns (provided it is done professionally). Initial investment = Bigger returns. A win-win for you!
Also, it enables you to engage your customers and personalize the messages to them, therefore improving the whole experience. Retained customers always bring in more business.
It could also be incorporated into your actual marketing campaigns. So now you have your traditional campaign running and this new strategy enhances it even more.
Once people take notice of the product that you are selling or your business and like the experience, they will in turn share it with their friends via social media and other mediums. That would in turn benefit you in terms of more visits and earnings.
The biggest advantage that this form of new-age marketing provides is that every time you run a campaign for your business, you can track every single metric real-time.
You not only reach out to people via various mediums but it gives you the means to instantly know if the money that you have put into running the campaign is giving your results or not and also lets you measure the results.
All the Digital marketing Services is here to stay and it will only evolve and get better with time. So what are you waiting for? If you haven’t tried it, then this is the best time to do so.